This is Martin. His big passion is cooking. And he was able to learn it really fast thanks to Cook’d. As we can see, it’s really popular among the ladies as well.
Do you also want to learn how to cook delicious meals like Martin? Then check out our quick and easy meal ideas!


Recipes can be communicated through different types of media: they can be written or spoken text, photos or videos. Most of the time you’ll find them in text form with a picture of what the meal should look like.

What are the important criteria for a convincing recipe? Obviously, the meal has to taste good. But how should a recipe be presented? It’s all about motivating the reader/viewer

  • 1. to take a closer look at the recipe and

  • 2. to cook the recipe.

First impression

The first visual impression is decisive: the photo and the structure of the text. If the photo of the meal looks delicious and the text is short and clearly laid out, then it’s more likely that you’ll take a proper look at the recipe.

Second impression

The recipe should be short, simple and clear; it increases the chance of actually cooking it.

At Cook’d we decided to use videos as our media, therefore we make video recipes. We think that it takes very little action to just click a play button that’s placed on a mouth-watering thumbnail. It’s like watching TV, you don’t have to do anything, but you’ll still have some content delivered to you, in our case, recipes.
And if the video recipe is structured and short enough, then it’s more likely to be watched until the end and to be followed.


We went to the streets, parks and festivals to ask you the following question: What’s the most important thing to you, when it comes to cooking? Most of you gave us the same answers.

Cooking should be quick and easy and the meals should be healthy and delicious.

Cook’d is a cooking site, sharing a handful of healthy and delicious meal ideas that are quick and easy to cook.
Follow our video-recipes and start cooking quick, healthy and delicious meals!